For Volvo Car Groups World Launch of the brand new XC90 Obscura and StudioNOC got together to create two mind bending installations.
In the Stockholm archipelago two mirrored cubes were built, both with their exteriors totally covered in mirrors. Each of the cubes showed off the XC90s features in new and very exciting ways.
In the Intellisafe cube, the interior was covered, wall to ceiling in screens. An animated film showcasing the Intellisafe features of the XC90 was shown on three contiguous walls, surrounding the viewer to create a fully immersive experience.
In the Sensus cube, the interior was covered in mirrors. Inspired by Japanese artist Yayoi Kusamas infinite mirror art installations we decided to take it one step further by hiding LED-screens behind one-way mirrors, allowing us to showcase the Sensus features of the XC90 in a seemingly infinite space.
Client: Volvo Car Group
Production Company: Obscura Digital Stockholm
Creative Director: Fredrik Forrest
Technical Director: Niklas Lundbäck
Art Director: Emil Rydberg
Storyboard artist: Giuseppe Cristiano
Animation & Post Production: Important Looking Pirates