On the main UD display at Tokyo Motor Show, a high-resolution LED screen told the history of the UD Truck company. While running on a narrative-controlled treadmill with the wind blowing through the hair the viewers experienced both the fascinating life story of UD Trucks as well as a taste of the powerful freedom these vehicles enjoy on the highways.
On the 8.16m x 3.36m screen the stunning visuals created an unforgettable brand experience.
Client: UD Trucks/Volvo Trucks
Agency: Valentin & Byhr
Production Company: Obscura Stockholm
Creative Director: Fredrik Forrest
Account Director: Niklas Lundbäck
Executive Producer: Fredrik Bergström
Art Director: Emil Rydberg
Post Production: Important Looking Pirates
Music: Per Störby-Jutbring