Award-winning film created to launch the Simba S7, a 24 ton drilling rig.
To show simbas extreme precision and maneuverability we let it perform the advanced “Butterfly” pool trick shot deep down in a mine underneath Stockholm, Sweden. Commented by one the worlds most renowned pool commentators.
The campaign went viral in mining circuits and went on to win “150 watt” at Swedens prestigious 100-wattaren awards.
Client: Atlas Copco
Production Company: The Producers
Producer: Marie Brusewitz
Director: Fredrik Forrest
DP: Simon Rudholm
Grade: Carl Skaff, Chimney
Music: Martin “Konie” Ehrencrona